E-commerce marketing agency in Turkey

E-commerce marketing agency in Turkey: marketplaces, brand stores and the ads that feed them.

Rebel Co. Group grows online stores in Istanbul and for European brands. Trendyol, Hepsiburada and Amazon marketplace management, Shopify and custom store builds, Google Shopping, Meta and TikTok catalogue campaigns, CRM flows and creative, measured on margin. For brands entering Turkey and for European stores that want a senior e-commerce team at a smarter cost base.

E-commerce growth planning at Rebel Co. Group

Short answer: Rebel Co. Group is an e-commerce marketing agency in Turkey that manages marketplace stores on Trendyol, Hepsiburada and Amazon, builds and grows brand stores on Shopify and Turkish platforms, and runs Google Shopping, Meta and TikTok catalogue campaigns, CRM flows and creative production. It works for European brands entering the Turkish market and, as a nearshore team, for stores in Germany, Austria, Switzerland and the UK, reporting on revenue and contribution margin rather than ROAS alone.

What we do for online stores

From listing to repeat purchase.

Marketplace management

Trendyol, Hepsiburada and Amazon: onboarding, listing and content optimisation, pricing and campaign calendar, marketplace ads, reviews and returns handling with your team.

Ask about marketplaces

Brand store growth

Shopify, WooCommerce, ikas, Ticimax or custom builds: speed, conversion rate, local payment and shipping options, Turkish or European language stores.

Web and e-commerce services

Shopping and catalogue ads

Google Shopping and Performance Max, Meta and TikTok catalogue campaigns, feed optimisation, margin based bidding and creative testing.

Google Ads agency in Turkey

CRM, email and retention

Welcome, cart recovery, post purchase and win back flows, segmentation, WhatsApp where the market expects it, and the measurement that shows repeat rate.

Analytics and AI solutions

Creative and content

Product photography, short video for TikTok and Reels, live shopping formats and marketplace visuals produced in Istanbul.

Creative and design services

Market entry into Turkey

Demand validation, pricing in lira, marketplace versus own store decision, localisation, launch campaigns and Turkish customer service setup.

Turkey market entry marketing

E-commerce in Turkey

Marketplace first, mobile first, margin aware.

Turkish online retail is led by marketplaces. Trendyol and Hepsiburada are where most shoppers start, and a brand that is not listed there is invisible to a large part of the market. Brand stores win on margin, data and loyalty, but usually after marketplace presence has proven demand. Shopping is mobile first and price sensitive, and the sales calendar peaks in November, around Ramadan and Eid, and at back to school.

For a European brand this means three decisions before the first ad: marketplace, own store or both, the lira price and the margin that survives commissions, duties and returns, and the logistics setup, cross border or local. We help you make them with data, then market the result.

  • Marketplace strategy: listing, content, pricing, campaigns and ads on Trendyol, Hepsiburada and Amazon.
  • Own store: Turkish language, local payment methods, returns process, speed.
  • Unit economics: commissions, duties, shipping and returns modelled before launch.
  • Compliance: Turkish consumer law, KVKK consent, marketplace policies.

Two ways to work with an e-commerce agency in Turkey

Sell in Turkey, or grow your European store from Istanbul.

Sell in Turkey

You are a European brand and Turkey is your next market. We validate demand, set up marketplaces and store, localise everything and run the launch.

  • Trendyol and Hepsiburada onboarding and management
  • Turkish brand store on the right platform
  • Launch campaigns on Google, Meta, TikTok and marketplaces
  • Turkish customer service and returns setup
Turkey market entry marketing

Grow from Turkey

You run a store in Germany, Austria, Switzerland or the UK and want a senior e-commerce team without Western European agency rates. We run performance, CRM and creative on your hours.

  • Shopping, PMax and catalogue ads by a Premier Partner team
  • Email and CRM flows measured on repeat rate
  • Creative and video produced in Istanbul
  • Written retainer, 40 to 60 percent lower cost base
Nearshore marketing team

How an e-commerce engagement runs

From audit to profitable growth in four steps.

  1. 01

    Store and market audit

    Unit economics, tracking, listings, ads and store experience reviewed before we propose anything.

  2. 02

    Plan and setup

    Marketplace and store roadmap, campaign structure, feed and tracking built in your accounts, creative system agreed.

  3. 03

    Launch and optimise

    Campaigns and flows go live with a written 90 day target. Weekly notes, monthly review on revenue and margin.

  4. 04

    Scale what earns

    Budget follows contribution margin. New channels, categories or markets are added when the numbers say so.

Work you can check

International e-commerce and lead generation clients, named.

Real estate, international buyers

Realty Galaxy Global

A real estate brand selling Istanbul projects to buyers from Europe, the Gulf and the CIS. We built the multilingual web platform, the visual identity and the social content system, and run the lead campaigns in nine languages.

9 language websiteBrand identitySocial media systemLead campaigns

Citizenship and investment consultancy

Istanbul Citizenship

A consultancy brand helping international investors obtain Turkish citizenship through property investment. Brand launch, six language website, launch content kit and paid search targeting investors abroad.

Brand launch6 language websiteLaunch content kitInternational paid search

We share sector results and the exact playbook behind them in the first call. We do not publish client revenue figures on the website. You will see them with the client's permission, in a meeting, with the numbers explained.

More for international clients

The whole cluster, one page each.

Frequently asked questions

E-commerce marketing in and from Turkey.

How big is e-commerce in Turkey?

Turkey is one of the fastest growing e-commerce markets in Europe, with more than 85 million people, a median age around 34 and mobile first shopping habits. Marketplaces lead: Trendyol and Hepsiburada together account for a large share of online retail, followed by Amazon Turkey and category specialists. Brand owned stores grow alongside them, especially in fashion, beauty, furniture and electronics.

Should a European brand sell in Turkey through marketplaces or its own store?

Usually both, in sequence. Marketplaces give immediate reach, trust and logistics. A brand store gives margin, data and customer relationships. A typical entry starts on Trendyol or Hepsiburada to validate demand, then adds a Turkish language brand store with local payment methods and returns once the numbers justify it.

Can we sell into Turkey from the EU without a Turkish company?

For marketplaces, cross border selling is possible through the platforms' international seller programmes, with customs, duties and VAT handled at import and local returns to organise. For a brand store, local payment methods, Turkish language and Turkish consumer law matter. Many brands work with a local fulfilment or import partner. We help you choose the setup and market it.

Which platforms do you work with?

Shopify, WooCommerce and custom builds for international brands. Turkish platforms such as ikas and Ticimax for local stores. Trendyol, Hepsiburada and Amazon for marketplaces. Advertising runs on Google, Meta, TikTok and the marketplaces' own ad systems.

What does an e-commerce marketing agency in Turkey cost?

It depends on scope: marketplace management, brand store growth or both, and the media channels involved. You receive a written monthly retainer. Media is paid from your own accounts. For European clients the fee typically sits 40 to 60 percent below a comparable Western European agency.

Can you run our e-commerce marketing for our home market from Istanbul?

Yes. Shopping and Performance Max, Meta and TikTok catalogue ads, email and CRM flows, conversion rate work and creative production are run for German, Austrian, Swiss and UK stores from Istanbul on your working hours, as a nearshore team.

How do you measure e-commerce results?

Revenue, contribution margin after media and cost of goods, customer acquisition cost, repeat rate and return rate, per channel. We set up GA4 and server side tracking, connect the store and the ad platforms, and report on profit, not on ROAS alone.

How quickly can a marketplace launch happen?

With product data, images and pricing ready, a Trendyol or Hepsiburada store is usually live within three to five weeks including onboarding, listing optimisation and first campaigns. A brand store in Turkish takes six to ten weeks depending on platform and integrations.

Your store deserves a team that reports on margin.

Book a free call. We will tell you what we would fix first, in Turkey or in your home market.

Book a Free E-commerce Call

Tell us about the store. We come back with the numbers that matter.

Platform, markets, monthly revenue range and current channels are enough for a first proposal. A short video call in English or German, no commitment.

Your details are used only to get back to you. GDPR and KVKK compliant.