GEO Agency
Get visible in AI search: GEO agency.
GEO (Generative Engine Optimization) is the optimization discipline that makes your brand a cited source in AI search answers across ChatGPT, Gemini, Perplexity and Google AI Overviews. Rebel Co. Group is an Istanbul based GEO agency that manages the whole process, from llms.txt setup to quotable content architecture. In 7 years our team has worked with more than 300 brands in 15 sectors, and we run the same infrastructure on our own site.
Short answer: GEO (Generative Engine Optimization) is the discipline of optimizing your content and technical infrastructure so that your brand is cited as a source in ChatGPT, Gemini, Perplexity and Google AI Overviews answers. Classic SEO targets rankings, GEO gets your brand mentioned inside the generated answer.
Why it is critical in 2026
Your customer no longer searches. They ask.
By OpenAI's own numbers, hundreds of millions of people use ChatGPT every week, and Google has rolled AI Overviews out to more than 100 countries. The question no longer ends at ten blue links, it ends at a single generated answer. The GEO study published by Princeton researchers at KDD 2024 shows that adding statistics, quotations and sources to content can raise its visibility in AI answers by 30 to 40 percent. So this is not a matter of luck, it is a matter of method. If you are not inside that answer, your competitor is being recommended.
- Your customer asks ChatGPT, and the answer mentions your competitor.
- AI Overviews answers without a click, so your classic ranking is no longer enough on its own.
- You have the content, but AI bots cannot read your site or do not quote it.
- Nobody is measuring how your brand appears in AI answers.
GEO and SEO
Not rivals. Two layers of the same job.
| Topic | Classic SEO | GEO |
|---|---|---|
| Goal | Top positions in search results | Being cited as a source inside the AI answer |
| Visibility surface | Google results page | ChatGPT, Gemini, Perplexity, AI Overviews |
| Content format | Keyword focused pages | Quotable definitions, figures and tables |
| Measurement | Rankings and organic traffic | Share of mentions, AI driven traffic |
| Relationship | The mandatory ground for GEO | The 2026 extension of SEO |
That is why we never plan GEO in isolation, we plan it inside your search visibility as a whole. If you want the classic side managed by the same team, start with our SEO guide or tell us on the call.
Scope of service
We build every layer of AI visibility.
llms.txt Setup
We set up the llms.txt file where your site introduces itself to AI models, describing your brand, your services and your key pages in a format models can read. A small file, a big difference in how you are introduced.
AI Bot Access Architecture
We make sure GPTBot, Google-Extended and similar bots reach your site under the right rules: robots.txt setup, crawl health and a clear separation of the areas that must stay closed. Open where you want to be seen, closed where you should not be.
Quotable Content Structure
We shape your pages into the format AI will quote: short answer boxes under headings, clear definition paragraphs, statements with figures, tables and FAQ blocks. The model should not dig for the answer at the bottom of the page, we put the answer up front.
Schema and Structured Data Depth
With Organization, Service, Article, FAQ and Breadcrumb markup we tell machines explicitly what your content is. Schema is the clearest language for AI to understand your page correctly and cite it with confidence.
Brand Mention Tracking
We regularly test the questions that matter to your brand on ChatGPT, Gemini and Perplexity, and report where you are mentioned and where a competitor is getting ahead. Visibility you do not measure is visibility you cannot manage.
Integration with Classic SEO
We build GEO on top of your existing SEO setup, in a single roadmap. Technical health, authority and content strategy feed both sides, so there is no double team, no double budget and no overlapping work.
How we work
It starts with an audit and runs on measurement.
-
01
AI Visibility Audit
We test the questions that matter to your brand in AI tools and audit your bot access, schema coverage and content structure. The first audit is free.
-
02
Infrastructure Setup
We set up your llms.txt file, bot access rules and missing schema layers. Content work does not start before the technical ground is ready.
-
03
Content Structuring
We add short answer boxes, definition paragraphs, tables and FAQ blocks to your key pages, and produce new content in a quotable format.
-
04
Measurement and Reporting
We report mention tests, AI driven traffic and brand searches every month, and scale the pattern that wins. The method is described in our AI search visibility guide.
If you want proof
We applied it to our own site first.
The entire GEO infrastructure we recommend to you is live on rebelcogroup.com: our llms.txt file is published, the site runs in 5 languages and more than 500 schema blocks work across our pages. Every service page, including this one, is built with the short answer and FAQ structure AI can quote. We made it a principle to test on ourselves before we sell.
- llms.txt live and comprehensive
- Published in 5 languages: TR, EN, DE, RU, AR
- More than 500 schema blocks
- Access architecture open to AI bots
- Service and FAQ schema on service pages
- Google Premier Partner and Meta Business Partner
Frequently asked questions
About GEO.
What is GEO?
GEO (Generative Engine Optimization) is the discipline of structuring your content so that AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews select it as a source in their answers. Classic SEO aims to win rankings, GEO aims to get your brand mentioned inside the generated answer.
What is the difference between GEO and SEO?
SEO works to place you higher on the search results page, GEO works to place you inside the answer the AI generates. Most signals are shared: technical health, authority and quality content are fundamental to both. The difference is in emphasis: GEO prioritises quotable definitions, figures, tables and structured data. Running the two together produces the strongest result.
Are AEO and GEO the same thing?
They are two terms looking at largely the same goal. AEO (Answer Engine Optimization) describes being visible in answer engines, GEO describes being a source in generative AI answers. In practice both lead to the same body of work: clear answers, strong schema, accessible content and consistent brand information.
How does my brand become visible in ChatGPT?
ChatGPT knows your brand in two ways: your footprint in its training data and the current pages it reaches through web search. Becoming visible requires a consistent story about what your brand does across the web, a site that is open to AI bots and quotable content that answers questions directly. We build these three layers together and test your brand queries regularly.
How do I get shown as a source in Google AI Overviews?
AI Overviews cites pages that answer the question directly, are well structured and are trustworthy. Pages with a clean heading hierarchy, a first paragraph that answers the question and strong schema markup stand out. Your classic Google ranking also matters: AI Overviews mostly draws on sources that already rank well.
How long does it take to see GEO results?
The technical layer (llms.txt, bot access, schema) is set up within a few weeks and its effect shows early. The mention side builds up over time: measurable change in brand query tests is usually expected within 2 to 6 months. Be wary of anyone promising an exact date, we put the measurement results in front of you every month.
How is the output of GEO work measured?
We read three signals together: whether your brand is mentioned in AI answers to the questions that matter to you, AI driven traffic tracked as a separate segment in analytics, and the change in your brand searches. The monthly report shows clearly which queries you appear in and where a competitor is being mentioned instead.
Will my existing SEO work be affected?
Positively. Everything we do for GEO (speed, schema, clear content, authority) is also a signal for classic SEO. To avoid clashes with a separate team, we integrate GEO with your existing SEO setup and merge both into a single roadmap.
How much does the GEO service cost?
The price depends on your current infrastructure, content volume and the intensity of competition, so we work on a proposal basis. In the free AI visibility audit we map your current position and define the scope and the proposal against that picture.
Related guide: How to show up in AI search: AI Overviews and GEO guide
Last updated: October 2026
If you are not in the AI answer, your competitor is being recommended.
In a free AI visibility audit we show you, in numbers, where your brand stands in ChatGPT, Gemini and AI Overviews answers. No commitment.
Request a Free AI Visibility AuditLet us talk through what this takes, in 15 minutes
We will look at where you stand, tell you where to start and how to set the budget. No commitment.