Tourism and Hospitality Marketing Agency
Rebel Co. Group is a marketing agency working with tourism and hospitality businesses. Without depending on the commission of intermediary platforms, we bring the guest directly to you with promotional films, multilingual campaigns and booking focused websites, and we plan the season from start to finish.
Short answer: What does a tourism and hospitality marketing agency do? A tourism and hospitality marketing agency brings guests directly to you instead of through commission-taking intermediary platforms, and balances the season. Rebel Co. Group runs direct booking campaigns on Google and Meta, produces property, drone and promotional films, builds booking-focused websites, and creates social media and destination content. Multilingual campaigns reach local and foreign guests, and the season is planned from start to finish.
Why a specialist partner?
In tourism the real issue is often not occupancy but where that occupancy comes from. When most bookings come from commission platforms, profit melts away, and when demand is squeezed into a few months, the low season hurts. We grow direct bookings and balance the season with multilingual campaigns.
What we do
On Google and Meta we set up performance marketing campaigns that put you forward instead of the commission platform, and grow direct bookings.
You sell the experience with aerial drone shots and promotional films of rooms and the property. All filming and editing by our video production team.
We build a fast, multilingual hotel site integrated with a booking engine. Details on the web and e-commerce side.
Our social media team manages the content flow that tells the story of the property and the region and builds a bond with the guest.
We clarify the property's positioning and promise with a brand strategy and set up multilingual reply and booking automations with AI solutions. For the hotel specific side, see our guide on hotel and tourism digital marketing.
How we work
We study occupancy data, source channels and target markets. We plan which guest will come from which country in which month.
We prepare the film, drone footage and images that tell the property and the experience best.
We run direct booking focused ads for local and foreign markets, each with its own language and channel.
We track which market brings bookings through which channel and shift budget to the winning side.
What we deliver
Also: if you attract patients or guests from abroad, our medical tourism marketing page explains our approach to multilingual advertising and international lead generation.
Proof
Our work with a hotel and property brand over an 8 month season is a representative example: with 2.2 million TL in ad spend it reached 19.4 million TL in booking revenue, an 8.8x ROAS. We share sector specific result examples and how we achieved them in the first meeting.
Explore the Case StoriesPortfolio
We have run direct booking, multilingual campaign and loyalty work for hotels and holiday regions. The examples below show our approach with similar businesses.
The direct booking period of a five star resort hotel on the Aegean coast.
A concept hotel in a holiday region that hosts foreign guests.
A loyalty programme for a boutique hotel group positioned in city hospitality.
The examples are representative projects anonymised for confidentiality.
Frequently asked questions
A tourism and hotel marketing agency handles direct booking campaigns, promotional and drone filming, a multilingual booking website, social media management and season planning. The aim is to cut the commission paid to intermediary platforms and increase the share of bookings that come directly.
To increase direct bookings we use campaigns that send the guest to your own site instead of a commission platform, a fast and trustworthy booking experience, a best price guarantee and retargeting. This lowers the commission expense and raises profit.
In tourism, Google Search and Hotel Ads (an audience actively looking for a holiday), Meta and Instagram (visual inspiration and retargeting), YouTube promotional films and multilingual campaigns are used together. The split is set by the target markets and the season.
We balance the low season by turning to different markets and segments in the months when demand falls: early booking campaigns, special period packages and meetings and events tourism fill the quiet periods and spread revenue across the year.
For the foreign guest, the language, the channel and the message all change. With campaigns built in the language of each target country, a multilingual website and content that fits local search habits, we reach guests in the target markets directly.
Related guide: Meta Ads or Google Ads. For tour operators and boat tour businesses we have a separate page. For restaurant and cafe businesses see our restaurant marketing page.
Working from abroad?
Nearshore team for your home market or local partner for entering the Turkish market. See also our advertising and branding pages for international clients.
In the free hotel analysis we review your booking channels, your site and your ads, then show clearly what you lose in commission and how to grow direct demand. No commitment.
Get a Free Hotel Analysis