Real Estate Offices and Agents
Real estate offices pay listing portals every month, but that demand belongs to the portal. Your own site, your own ad account and your own customer list are a lasting asset. Rebel Co. Group builds that lasting channel for real estate offices.
Short answer: Real estate office digital marketing is about reducing dependence on listing portals and building the office's own demand channel. It has three core parts: local SEO and a Google Business Profile so that buyers searching in your area find you, a website that publishes your portfolio under your own name, and a tracking routine that makes sure incoming demand reaches an agent without getting lost. Rebel Co. Group builds all three in one place, and the yardstick is not listing views, it is conversations that turn into appointments.
Sound familiar?
Most real estate offices get stuck in the same place: the budget goes to renewing listings, most of the incoming demand is a waste of time, and the office is known by the portal's name instead of its own.
What we do
A buyer searches "apartments for sale in Atasehir" and sees the map first. We set up your Google Business Profile completely, produce area and neighbourhood level pages and put your review flow in order. This channel does not stop when the ad budget runs out.
We advertise a real listing from your portfolio to the person searching for that listing. We target by area, budget range and number of rooms, so an incoming call becomes a conversation instead of lost time.
We build a site that publishes your portfolio on your own domain, opens fast on mobile and gives every listing its own page. When a listing is removed the page does not go to waste, it redirects to the area page.
Every incoming enquiry lands in one place, is assigned to an agent and shows whether it was answered. With a separate setup we also reach owners who want to list a property, a second channel most offices never use.
How we work
Which neighbourhoods are you strong in, which portfolio type sells fast and which searches do competing offices appear in. The ad and content plan comes from this map.
Google Business Profile, the portfolio site, measurement setup and enquiry tracking. We do not open ads before this step is done, we do not spend a budget we cannot measure.
Area based campaigns on search and social channels. The first month is not about target volume, it is about learning which neighbourhood and budget range really converts.
The budget of the converting segment is raised and the one that does not convert is closed. The monthly report talks about appointments and contracts, not listing views.
What we deliver
Frequently asked
A healthy starting point is close to the office's current monthly portal spend, because the goal is to shift that budget over time from the portal to your own channel. The first three months are a learning period. In this period it is more efficient to keep the budget small and measure which area and budget range actually converts than to start big and spend in the wrong place.
No, at least not at first. Portals still bring volume and the aim is to reduce dependence. As your own channel starts producing demand, you gradually lower the portal budget and move the difference to your own channel. If you ever do leave the portal, you still keep your own site, your own list and your own visibility.
Yes, and the effect is even clearer for small offices. Competing with large chains on general searches is hard, but in neighbourhood level searches a local office has a much stronger position. Keeping the scope tied to your area and concentrating the budget in a narrow field is the strongest move a small office can make.
The site is built together with portfolio management, so you add, update and remove listings from inside the office. The page of a sold listing does not turn into a dead link, it is redirected to the relevant area page. That way the visitor never sees an empty page and the search engine equity is not lost.
Yes, and it is the channel most offices skip. The person looking for a buyer and the owner who wants to list a property search for different things and are convinced by different messages. We build a separate landing page and a separate ad setup for each. Owner acquisition usually gives lower cost and more lasting results.
Enquiries start arriving in the week the ad channel goes live. The real difference appears in the second and third month, when it becomes clear which segment converts. Local SEO and area pages work more slowly but last longer, and usually start producing demand independent of ads after the third month.
Keep reading
Let us talk about your area, your portfolio and your goal, and we will prepare a plan for you. The first meeting is free and you leave with a roadmap you can act on.
Let Us Discuss Your Office